iBooks 2 EULA Update; Apple Doesn’t Own Exclusive Distribution Rights to Your Books

Apple has updated their EULA for iBooks to include that they do not always own exclusive rights to distribute your book, only when the author publishes the books in the “.ibooks” format. This was a response to the massive criticism they received because of the wording of the EULA.
(ii) if the work is provided for a fee (including as part of any subscription-based product or service) and includes files in the .ibooks format generated using iBooks Author, the work may only be distributed through Apple, and such distribution will be subject to a separate written agreement with Apple (or an Apple affiliate or subsidiary); provided, however, that this restriction will not apply to the content of the work when distributed in a form that does not include files in the .ibooks format generated using iBooks Author. You retain all your rights in the content of your works, and you may distribute such content by any means when it does not include files in the .ibooks format generated by iBooks Author.
Source [iLounge]
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